Seller Services I Provide
As your Realtor, I offer comprehensive services to ensure a smooth, well-handled transaction. As your trusted advisor, skilled negotiator, and expert facilitator, I can save you money and time in all phases of the home sale transaction.
Marketing Phase
Legal Essentials
  • Research available ownership information
  • Get copy of survey for use in brochure (a new one will need to be ordered when we get buyer)
  • Review all available current title, tax, and mortgage information
Home Essentials
  • Create a current comparative market analysis (CMA) going back no more than six months, as this is the timeline appraisers use
  • Obtain a list of amenities, property inclusions/exclusions, repairs, and improvements
  • Gather all transferable warranties for appliances, roofing, heating systems, foundations, air conditioning, etc.
  • Discuss a home warranty, pre-listing inspection and pre-listing cleaning service
  • If home or any rooms are vacant, discuss virtual staging
  • Offer my home staging services as an Accredited Staging Professional (ASP)
  • Obtain average utility figures for summer and winter
  • Confirm about the sewer/septic and water/well systems
  • Verify security system terms and costs, if necessary
  • If condo or townhome, the following information is needed:
    • Verify assessment and status
    • Homeowner association manager contact information
    • Review what is covered by homeowner association fees
    • Copy of condo docs, bylaws, and budget
Listing the Home
  • Go over in detail the entire listing agreement and disclosures
  • Show how the Berkshire Hathaway HomeServices Chicago marketing philosophy benefits sellers combined with my customized marketing plan for your home
  • Discuss any improvements needed inside and out, including landscaping and curb appeal
  • Order virtual tour from my professional photographer of over 30 years, which includes aerial and twilight shots, if desired
  • If any photos are to be virtually staged, send those to the stager
  • Order floor plan, 3D/interactive if necessary
  • Compose listing copy for MLS with proof sent for your approval
  • Once approved, submit listing, photos, and features to MLS and online real estate sites
  • Prepare marketing brochure, which includes photos, survey, and floor plan, and send for your final approval
Marketing the Home
  • Place approved listings and brochures in home for agents and potential buyers
  • Notify you of all showings and provide immediately all received feedback
  • Send just listed cards out to 300-500 homes in the immediate area
  • Place print and online advertising
  • E-flyer sent to local agents announcing the home for sale
  • Order extensive social media campaign that includes Google, Facebook, Instagram, and Waze
  • Communicate regularly with you to discuss marketing and pricing
  • Email you new comparable sales as necessary, as price adjustment may be necessary
Negotiation Phase
Offer Phase
  • Upon receipt of an offer, I will notify you and any agents who have interested clients
  • Verify buyer’s qualifications and offer with buyer’s agent
  • Review offer with you
  • Present all needed forms to all parties to complete the sale
  • Negotiate and oversee the acceptance, amending, and countering of the offer
  • Ensure you, your attorney, and buyer’s agent have copies of signed contract
  • Make sure all contract deadlines are met: delivery of earnest money, inspection, attorney approval, and any mortgage contingency in order to ensure a smooth, well-handled transaction
Pre-Closing and Closing Phases
  • Coordinate when home will be vacant and all personal items removed
  • If paint, extra tile or carpeting, etc. is left over, ask buyer’s agent if these should be left behind. (If paint is not wanted, special arrangements need to be made for disposal.)
  • Home needs to be in ‘broom clean’ condition after vacating. Discuss if a cleaning service is necessary
  • 48 hours prior to the closing, buyer’s agent will schedule the final walk-thru
  • Attend closing and ensure all goes smoothly
  • Open bottle of champagne!