Accredited Staging Professional




Staging Master Bedroom in Highland ParkStaging Master Bedroom in Highland Park for my Staging class

ASP class March 2016Me and my ASP classmates


Press Release — Local Professional Earns Accredited Staging Professional® (ASP®) Designation

The softening Real Estate market is increasing homeowner demands for tools to help bring a profit in the sale of their homes. ASP Home Staging has become one such tool. By properly cleaning, decluttering and preparing a house before it comes on the market, homeowners have a better chance of selling their home at or above list price.

A study conducted by of over 1000 homes (55% vacant, 45% occupied) across the U.S. and Canada showed that homes prepared for sale by an Accredited Staging Professional (ASP®) were on the market 80% less time before selling than non-ASP staged homes. And the average ASP staged home sold for more depending upon the market, price range of the house and the neighborhood. Averages ran from 7.9 % to over 25% or more than non-ASP staged homes.

Martha May from BHHS KoenigRubloff now serves the North Shore area as an Accredited Staging Professional (ASP®). She is among the network of more than 21,000 Real Estate Agents and professional home stagers worldwide, who are providing sellers with the knowledge and tools they need to sell their homes faster and/or for more money. Martha has completed the Accredited Staging Professional Course provided by, where she received hands-on instruction and was required to demonstrate learned techniques by staging a home that was on the market.

The Accredited Staging Professional Course was created by Barb Schwarz, the Creator of Home Staging®, President and CEO of and the International Association of Home Staging Professionals®. Barb developed the concept of home staging in the early 1970’s and has since educated more than one million people on the subject. She is a nationally known and award-winning speaker, author and trainer and has been featured on ABC’s Good Morning America and 20/20, NBC’s The Today Show, PBS, CBS Evening News, Fox News, as well as many local news programs.

To have your property staged by an ASP®, please contact Martha May at 847-533-0559 or


ASP® Staging Tips

Try looking at your house “THROUGH THE BUYER’S EYES” as though you’ve never seen it or been there before. Any time or money invested on the following will bring back more money in return, and hopefully a faster sale.


  1. Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3, or 5 items.
  2. Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months, put it away! Clear refrigerator fronts of messages, pictures, etc. (A sparse kitchen helps the buyer mentally move their own things into your kitchen.)
  3. In the bathroom, remove any unnecessary items from countertops, tubs, shower stalls and commode tops. Keep only your most needed cosmetics, brushes, perfumes etc. in one small group on the counter. Coordinate towels to one or two colors only.
  4. Rearrange or remove some of the furniture if necessary. As owners, many times we have too much furniture in a room. This is wonderful for our own personal enjoyment, but when it comes to selling, we need to thin out as much as possible to make rooms appear larger.
  5. Take down, or rearrange certain pictures or objects on walls. Patch and paint if necessary.
  6. Review the house inside room by room, and
    1. Paint any room needing paint.
    2. Clean carpets or drapes that need it.
    3. Clean Windows.
  7. If you need room to store extra possessions rent a storage unit or POD. If you must use the garage, keep it as organized as possible when storing things and your home is for sale.
  8. Leave on certain lights during the day. During “showings” turn on all lights and lamps.
  9. Have stereo FM on during the day for all viewings.


  1. Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc., into the garage.
  2. Check gutters and roof moss and dry rot. Make sure they are swept and cleaned.
  3. Look at all plants… prune bushes and trees. Keep plants from blocking windows. “YOU CAN’T SELL A HOUSE IF YOU CAN’T SEE IT.” Plants are like children — they grow so fast!!
  4. Weed and then mulch all planting areas. Keep lawn freshly cut and fertilized. Remove and dead plants or shrubs.
  5. Clear patios or decks of all small items. such as small planters, flower pots, charcoal, barbecues, toys. etc. (Put them in the garage or a storage unit.)
  6. Check paint condition of the house — especially the front door and trim. “CURB APPEAL REALLY WORKS!”